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Dear, South Butt:As someone who greatly appreciates how funny "childish curses" are (i.e. poop, butt, stinky, dumb-dumb...) and as someone who appreciates humor in general, I find your company's name awesome.
There are many things on this Earth I do not find awesome, though. One of those is corporations throwing their weight around just to...well, throw their weight around. North Face, in suing you, is obviously just resorting to bully tactics and frankly I find that ridiculous.
South Butt, I hugely respect how you've handled this situation though. You are showing poise, stoicism and best of all, a sense of humor about the whole thing. Humor, of course, is something North Face and all of corporate America most definitely lacks.
I read about your company and this fiasco with North Face a few nights ago on NPR's website and I decided to write to you to let you know I think you, South Butt, are the "bigger man" in this mess. This is not a good look for North Face, and I hope everyone realizes that.
Good luck. And Good hunting, South Butt.
Yours,
-Nicholas Vogt
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I sent that letter to South Butt this morning.
This affair is incredibly ridiculous, especially the final internet post in the NPR article. By some small miracle, the internet community that wants to assert its voice (outside, of course, of RonBlog and affiliates) simply and always falls flat on its face, and makes me laugh. Snicker mentally maybe. I think the poster's word was "competitor." Somehow I doubt at this stage of South Butt's career, they are much of a threat to the superpower of North Face. This pretty much goes right back to your line about North Face throwing its weight around. Maybe North Face needs to actually go hiking more and lose that weight. Get lean.
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